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Michael Peter Hayes (20 June 1938 – 30 May 2003), known as Mickie Most, was an English record producer behind acts such as the Animals, Herman's Hermits, the Nashville Teens, Donovan, Lulu, Suzi Quatro, Hot Chocolate, Arrows, Racey and the Jeff Beck Group, often issued on his own RAK Records label.
After changing his name to Mickie Most in 1959, he travelled to South Africa with his wife Christina, and formed a pop group, Mickie Most and His Playboys. The band had eleven consecutive No. 1 singles there, mostly with cover versions of Ray Peterson, Gene Vincent, Buddy Holly and Eddie Cochran songs. Returning to London in 1962, Most appeared on package tours as well as recording "Mister Porter", a No. 45 hit in the UK Singles Chart in July 1963 and had moderate success with "The Feminine Look" in 1963, this single featuring Jimmy Page on lead guitar and heralding early British heavy rock.
Most had success with Herman's Hermits after being approached by their manager Harvey Lisberg at Derek Everett's suggestion. Their first Most production, "I'm into Something Good", went to No. 1 in September 1964, beginning a run of single and album sales (ten million over 12 months), the group for a time challenging The Beatles in popularity in the United States. His down-to-earth handling of the band, his business acumen and knack for selecting hit singles, established Most as one of the most successful producers in Britain and kept him in demand throughout the 1960s and 1970s.
In July 1964, Most had another top 10 hit with the Nashville Teens' remake of the John D. Loudermilk song "Tobacco Road". In September 1964, with Most at the control board, Brenda Lee recorded "Is It True" and "What'd I Say". "Is It True" was released in Britain and later in the US, and it became a hit and a gold record. "What'd I Say" became another hit throughout Europe but was never released in the US. Most had equal success with other artists for whom he produced chart-topping albums and singles between 1964 and 1969, notably Donovan with "Sunshine Superman", "Mellow Yellow", "Jennifer Juniper", and Lulu's hits "To Sir, with Love", "The Boat That I Row", "Boom Bang-a-Bang" (which finished equal first in the 1969 Eurovision Song Contest), "Me the Peaceful Heart", and "I'm a Tiger". Most also produced the final studio single of the 1960s by The Seekers, "Days of My Life", in 1968, and Nancy Sinatra's "The Highway Song" in 1969. Additionally in the 1960s, Most signed and produced artists such as singer-guitarist Terry Reid, and all-girl rock band The She Trinity.
Most's productions were backed by London-based including Big Jim Sullivan and Jimmy Page on guitar, John Paul Jones on bass guitar and , Nicky Hopkins on piano, and Bobby Graham on drums. He produced Jeff Beck's hits "Love is Blue" and "Hi Ho Silver Lining" and the Jeff Beck Group albums Truth and Beck-Ola. By 1967, after commercial and critical failure of The Yardbirds album Little Games, he decided to steer clear of rock groups. The Yardbirds objected to his insistence that every song be cut to three minutes and that albums were an afterthought following the singles. His focused approach also led to a split with Donovan in late 1969. Most and Donovan reunited in 1973 for the album Cosmic Wheels on which Most was credited under his real name, Michael Peter Hayes.
With RAK Records, Most's success continued with folk singer Julie Felix's charting cover of Simon & Garfunkel's "El Condor Pasa". Felix was the first artist signed to the label. Most then produced Mary Hopkin's 1970 hit "Temma Harbour" for Apple Records, followed by her Eurovision Song Contest entry, "Knock, Knock Who's There?". In 1970, Most approached Suzi Quatro for a recording contract after seeing her on stage at a Detroit dance hall with the band Cradle (which also had Quatro's sisters Arlene, Patti, and Nancy as members), while on a production assignment in Chicago. Quatro was among a growing roster of artists signed to RAK Records which included Alexis Korner's CCS, Arrows, Smokie (with Chris Norman) (originally spelt Smokey), Hot Chocolate, Angie Miller, Chris Spedding, and Heavy Metal Kids. Hiring the songwriting production team of Nicky Chinn and Mike Chapman, RAK scored several British number 1 singles with Suzi Quatro ("Can the Can" and "Devil Gate Drive") and Mud ("Tiger Feet", "Lonely This Christmas" and "Oh Boy").
For RAK in the 1970s, Most also produced hits for New World, Duncan Browne, Cozy Powell, Tam White and Racey, as well as Chris Spedding's self-titled 1976 album, which was Spedding's fifth solo record. He also produced "We Vibrate", the first 45 by punk band The Vibrators. In 1980, Most discovered Kim Wilde, who was doing backing vocals for her brother Ricky Wilde at a Luton recording session. After hearing her, Most signed Wilde who immediately scored a hit with the single "Kids in America" which reached number 2 in the UK, and number 25 on the US Billboard record chart. In the 1980s, the band Johnny Hates Jazz, which featured Most's son Calvin Hayes, was also signed to RAK Records.
In the 1970s, Most was a panellist on the ITV talent show New Faces and, along with fellow record producer Tony Hatch, became known for his harsh comments on the acts performing on the show. He was a producer of Revolver, a TV programme devoted to punk rock which was at odds with his 'studio factory' approach to pop music.
He was the subject of This Is Your Life in 1981 when he was surprised by Eamonn Andrews at BBC Broadcasting House in London.
In 1995, Most's fortune was estimated at £50 million and he appeared in The Sunday Times annual Rich List among the Top 500 in England. His house, Montebello, in Totteridge Lane, London, was claimed to be the largest private home in the UK, worth an estimated £4 million. His production work diminished after he was diagnosed with cancer in 2000.
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